Articles by Mike Siegel

NBCUniversal’s Kristina Shepard explains how live sports advertising and programmatic streaming TV are proving performance at scale.

Spectrum Reach’s Dan Callahan explains how linear’s scale and streaming TV’s precision are already converging, powered by first-party data and show-level transparency.

Walmart Connect’s Diana Finster shares what’s redefining retail media, from shopper intelligence on the open internet to the convergence with streaming TV.

Roku’s Miles Fisher shares what’s redefining performance in streaming TV advertising, from signal quality to engaging viewers through the remote control.