For years, most programmatic decisioning has lived on the buy side, far from the moment an ad opportunity begins. That …
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Sam Bloom, head of partnerships at PMG, joins for a conversation about the benefits of sell-side decisioning for agencies.
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Scott Ensign on how sell-side decisioning brings media owners and buyers closer together.
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VIZIO Ads’ Nyma Quidwai explains how smarter data, signals, and ad formats are helping marketers prove real business outcomes in streaming TV.
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NBCUniversal’s Kristina Shepard explains how live sports advertising and programmatic streaming TV are proving performance at scale.
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Sell-side decisioning is helping CMI Media Group’s Oleg Korenfeld bring accountability to healthcare marketing.
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Spectrum Reach’s Dan Callahan explains how linear’s scale and streaming TV’s precision are already converging, powered by first-party data and show-level transparency.
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Walmart Connect’s Diana Finster shares what’s redefining retail media, from shopper intelligence on the open internet to the convergence with streaming TV.
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Roku’s Miles Fisher shares what’s redefining performance in streaming TV advertising, from signal quality to engaging viewers through the remote control.
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Sell-side decisioning is helping WPP’s Lauren Wetzel unlock a new era of connected intelligence and ROI for brands.
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