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Author: Maddy Want

Articles
Nov 21, 2023

6 Ways to Optimize Programmatic Monetization in Streaming TV

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Case studies
Nov 15, 2023

Business Insider Sees 26% Increase in CPMs with Index Exchange’s Outstream Ad Unit

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Articles
Oct 17, 2023

Life at Index: A Spotlight on Our Index Black Affinity Group

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Articles
Sep 25, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic

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Articles
Sep 06, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future

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crowd of people walking outside
Articles
Feb 03, 2022

What You Need to Know about Topics API, Google’s Replacement for FLoC

When Google Chrome delayed the deprecation of third-party cookies last year, it signaled that big changes were imminent. Sure enough, on January …

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cup of tea and cookies on a table next to a computer to show deprecation of third-party cookies
Articles
Jun 25, 2021

Thoughts on Google’s Plans to Delay the Deprecation of Third-Party Cookies

Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …

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Articles
Apr 15, 2021

Combatting Malvertising with Buyers.json and DemandChain

The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …

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