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Author: Rob Hazan

Articles
May 15, 2025

2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising 

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Articles
Apr 09, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
Nov 14, 2024

What Is Curation and How Is It Transforming Programmatic Advertising?

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Case studies
Apr 15, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

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ad podding
Articles
Mar 26, 2024

The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV 

When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …

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person sitting on the floor with a computer and aphone
Articles
Sep 11, 2023

It’s Time to Overhaul Price Floors in Programmatic Advertising

This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …

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Monitor, Display, Screen
Articles
Jun 22, 2022

What’s Wrong with CTV Ad Pods?

Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …

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CTV and remote
Articles
May 12, 2022

10 Of the Most Exciting OpenRTB 2.6 Features

The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …

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