Streaming TV Scale Depends on Content Signal Transparency
The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
Read moreThe lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
Read moreTo our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …
Read moreAs an engineering-first company, Index Exchange has long invested in building talent and growing our technical teams. I was immediately …
Read moreAmid an uncertain economy, marketers across industries are getting creative and looking for ways to maximize their resources. Already-tightened budgets …
Read moreBuilding a culture based on diversity, equity, and inclusion (DE&I) is imperative to the workplace. Here at Index, we understand …
Read moreThere’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
Read moreProgrammatic short-form video is a cost-effective way to drive brand awareness. However, curating this inventory across all screens and devices can be challenging.
Read moreAccording to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift …
Read moreAs consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
Read moreThe holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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