Index Exchange Ad Technology and Marketplace Blog

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May 20, 2019

How Adaptive Timeout™ Incorporates Adaptive Machine Learning into Header Bidding

We’re excited to introduce a new feature for media owners: Adaptive Timeout™. Adaptive Timeout helps boost media owners’ revenue through …

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Feb 13, 2019

Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …

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May 08, 2018

The North Star of advertising has always been getting the right message in front of the right person, in the …

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Sep 08, 2017

Late last year, Methbot, a sophisticated bot network responsible for $3 to 5 million of ad fraud losses on a …