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Blog

Articles
Apr 21, 2026

Introducing Index Cloud: Bring Your Own Intelligence Inside the Exchange

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Articles
May 21, 2026

Innovators Unscripted: Inside the Industry’s First Containerized DSP With Bedrock and Index Cloud

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Case studies
Apr 27, 2026

A First‑to‑Market Win: dentsu X and Dos Equis Tap Gracenote To Reach College Football Viewers

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Articles
Mar 19, 2026

Unlocking Brand Value Through the Sell Side

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Articles
May 12, 2026

Building for Programmatic’s Agentic Future With ARTF

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TV screen with Hot Ones showing content discovery in Streaming TV
Articles
May 22, 2024

Improving Content Discovery in Streaming TV: Q&A With Plex  

With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …

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Exchange quality and eliminating MFA sites on a laptop screen
Articles
May 07, 2024

Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism

At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …

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Articles
Apr 24, 2024

Supporting the New IAB PLCMT Guidelines for Video Inventory

The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …

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Articles
Apr 16, 2024

Behind the Tech: Solving Challenges in Streaming TV 

In our new “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get …

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White house against a blue sky to represent political ads and streaming tv
Articles
Apr 09, 2024

Political Ads and Streaming TV: How To Navigate the 2024 Election Cycle 

As we get further into the 2024 election cycle, political marketers cannot overlook the power of streaming TV for their …

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Articles
Mar 26, 2024

The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV 

When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …

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Privacy Sandbox CMA Label Reporting and Protected Audience Status
Articles
Mar 21, 2024

New Privacy Sandbox Reporting Introduces More Transparency Into Performance  

Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …

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People watch Political Advertising on a tv
Articles
Feb 13, 2024

Political Advertising in Streaming TV: Q&A With Madhive

The upcoming election cycle is poised to be the first to fully realize the value of streaming TV advertising thanks to …

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Articles
Jan 09, 2024

The Index Experience: What It’s Like to Work at Index Exchange

Imagine yourself looking for your next career opportunity. You interact with the recruitment team, the hiring managers, and you do …

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Articles
Dec 12, 2023

What Is Google’s Privacy Sandbox and How Can You Get Started?

Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …

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