Articles Archives - Page 15 of 15 - Index Exchange

silver chain with a gray background

Articles

Feb 13, 2019

Announcing General Availability for LiveRamp IdentityLink

Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …

Read more

women standing up gesturing to sticky notes while a group of people look on

Articles

May 08, 2018

How Header Bidding Empowers Media Buyers

The North Star of advertising has always been getting the right message in front of the right person, in the …

Read more

People crossing a crosswalk

Articles

Sep 08, 2017

How to End Invalid Traffic: Media Owner and Exchange Best Practices

Late last year, Methbot, a sophisticated bot network responsible for $3 to 5 million of ad fraud losses on a …

Read more