Articles
Apr 15, 2021
Combatting Malvertising with Buyers.json and DemandChain
The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
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Articles
Mar 03, 2021
Celebrating Black History Month
First launched in 1915 by historian Carter G. Woodson, Black History Month was created to celebrate the achievements of Black …
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Articles
Feb 04, 2021
Stepping into Tomorrow—Reflecting on Index All Hands 2021
Last week, we celebrated our eighth Index All Hands, an annual gathering of Indexers from across the globe to reflect …
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Articles
Jan 21, 2021
Index Exchange Looks Ahead: Our Outlook for Ad Tech in 2021
It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …
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Articles
Jan 14, 2021
5 Questions with Mike McNeeley, Senior Vice President of Product at Index Exchange
As we kick off a new year and a new era for Index Exchange’s product team, we sat down (virtually) …
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Articles
Aug 06, 2020
An Introduction to Machine Learning
With self-driving cars, voice-controlled personal assistants, and recommendation engines built into your favorite streaming services, it seems like we are …
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Articles
Aug 06, 2020
IX Traffic Filter: Meeting 2020’s Business Challenges with Machine Learning
Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …
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Articles
Jul 20, 2020
Announcing Global Support for LiveRamp IdentityLink®
Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as …
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Articles
Jun 25, 2020
Remote Working: An Engineering Perspective
At Index Exchange, we’re in the very fortunate position that when COVID-19 necessitated all of our employees to work remotely, …
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Articles
Jun 15, 2020
Introducing IX Bridge: Providing Identity to All Media Owners
Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the …
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