Articles
Aug 06, 2020
IX Traffic Filter: Meeting 2020’s Business Challenges with Machine Learning
Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …
Read more
Articles
Jul 20, 2020
Announcing Global Support for LiveRamp IdentityLink®
Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as …
Read more
Articles
Jun 11, 2020
Early Results and New Partners for Exchange Fee Reduction (XFR) Incentive Program
In March, we announced Exchange Fee Reduction (XFR)—an incentive program for strategic media buyers to spend more with media owners …
Read more
Articles
Mar 19, 2020
Announcing Additional Fields and Smarter Client Audit Logs
We’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We …
Read more
Articles
Mar 18, 2020
Reflecting on the Economics of Programmatic
The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave …
Read more
Articles
Jan 28, 2020
Our Vision for the Cookieless Future: A More Efficient Means of Addressability
Last year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming …
Read more
Articles
Dec 30, 2019
California Consumer Privacy Act (CCPA) Readiness at Index
With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …
Read more
Articles
Dec 19, 2019
What Media Owners and Buyers Should Know about Sellers.json, Schain, and Transparency
Index Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for sellers.json and …
Read more
Articles
Sep 03, 2019
Introducing Client Audit Logs to General Availability
Providing a receipt for every transaction allows media owners and buyers to audit spend In an effort to standardize data …
Read more
Articles
May 08, 2018
How Header Bidding Empowers Media Buyers
The North Star of advertising has always been getting the right message in front of the right person, in the …
Read more