Articles
Dec 30, 2019
California Consumer Privacy Act (CCPA) Readiness at Index
With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …
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Articles
Dec 19, 2019
What Media Owners and Buyers Should Know about Sellers.json, Schain, and Transparency
Index Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for sellers.json and …
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Articles
Sep 03, 2019
Introducing Client Audit Logs to General Availability
Providing a receipt for every transaction allows media owners and buyers to audit spend In an effort to standardize data …
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Articles
May 20, 2019
How Adaptive Timeout™ Incorporates Adaptive Machine Learning into Header Bidding
We’re excited to introduce a new feature for media owners: Adaptive Timeout™. Adaptive Timeout helps boost media owners’ revenue through …
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Articles
Sep 08, 2017
How to End Invalid Traffic: Media Owner and Exchange Best Practices
Late last year, Methbot, a sophisticated bot network responsible for $3 to 5 million of ad fraud losses on a …
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