Articles
Jun 13, 2023
Q&A With FreeWheel on Programmatic in Streaming TV
In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …
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Case studies
May 11, 2023
LADbible Group Sees 86% View-Through Rate on Outstream Video Ads With Index Exchange
With our outstream video ad unit, LADbible was able to implement outstream video advertising on its site for the first time.
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Articles
Apr 24, 2023
Streaming TV Scale Depends on Content Signal Transparency
The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
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Articles
Dec 16, 2022
The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023
There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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Articles
Nov 01, 2022
Realizing the True Value of Programmatic CTV
According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift …
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Articles
Oct 06, 2022
How To Maximize Ad Revenue This Holiday Season
The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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Articles
Sep 29, 2022
Why CTV Will Power the Future of Political Advertising
Voters will soon head to the polls for the 2022 midterm elections, and marketers are ramping up their political advertising …
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Articles
Aug 22, 2022
More Transparency in CTV Through Ads.txt and App-ads.txt
Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorized Digital Sellers (ads.txt and app-ads.txt) …
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Articles
Jul 26, 2022
3 Ways to Prepare Your Addressability Strategy for a Privacy-First World
A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
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Articles
Jul 12, 2022
With Ad-Supported Streaming on the Rise, CTV’s Future Depends on Ad Tech
Connected TV (CTV) unifies TV’s immersive experience with digital’s precise delivery and real-time insights, a powerful combination that has caught …
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