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Topic: Media owners

Articles
Sep 25, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic

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Articles
Sep 06, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future

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Articles
Sep 11, 2023

It’s Time to Overhaul Price Floors in Programmatic Advertising

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Articles
Aug 29, 2023

Feed Your Ambition: Engineering at Index Exchange

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Case studies
Jul 05, 2023

NewsBreak Sees 34% CPM Increase Across Its Ad Solutions with Mobile Video Advertising

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Articles
Sep 03, 2019

Introducing Client Audit Logs to General Availability

Providing a receipt for every transaction allows media owners and buyers to audit spend In an effort to standardize data …

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Identity Library™ code on a laptop screen on a desk next to a stack of books
Articles
May 21, 2019

Announcing General Availability of the Identity Library™

We’re excited to announce the general availability of the Identity Library™, a simple solution that extends our industry-leading identity functionality …

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two people looking at a laptop screen that has code on it
Articles
May 21, 2019

Introducing: The IX Library™

As we continue the journey towards democratizing digital advertising, the Index Exchange Wrapper has evolved from its beginnings as a …

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Articles
May 20, 2019

How Adaptive Timeout™ Incorporates Adaptive Machine Learning into Header Bidding

We’re excited to introduce a new feature for media owners: Adaptive Timeout™. Adaptive Timeout helps boost media owners’ revenue through …

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People crossing a crosswalk
Articles
Sep 08, 2017

How to End Invalid Traffic: Media Owner and Exchange Best Practices

Late last year, Methbot, a sophisticated bot network responsible for $3 to 5 million of ad fraud losses on a …

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