IX Traffic Filter: Meeting 2020’s Business Challenges with Machine Learning
Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …
Read moreLet’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …
Read moreEditor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as …
Read moreIndex Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the …
Read moreIn March, we announced Exchange Fee Reduction (XFR)—an incentive program for strategic media buyers to spend more with media owners …
Read moreOverview Like many publishers in today’s climate, Apartment Therapy, a lifestyle publishing company focused on home, is constantly looking for …
Read moreWe’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We …
Read moreThe journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave …
Read moreLast year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming …
Read moreWith 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …
Read moreIndex Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for sellers.json and …
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