As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
Read more
Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began working with Index Exchange to implement outstream video advertising on its website in 2023.
Read more
As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …
Read more
This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …
Read more
Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …
Read more
NewsBreak partnered with Index Exchange to expand their video advertising and chose Prebid Mobile as an independent, unbiased unified auction platform to optimize yield.
Read more
In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …
Read more
With our outstream video ad unit, LADbible was able to implement outstream video advertising on its site for the first time.
Read more
The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
Read more
There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
Read more