Thoughts on Google’s Plans to Delay the Deprecation of Third-Party Cookies
Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
Read moreGoogle’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
Read moreThe IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
Read moreIt’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …
Read moreAs we kick off a new year and a new era for Index Exchange’s product team, we sat down (virtually) …
Read moreLet’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …
Read moreEditor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as …
Read moreIndex Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the …
Read moreIn March, we announced Exchange Fee Reduction (XFR)—an incentive program for strategic media buyers to spend more with media owners …
Read moreOverview Like many publishers in today’s climate, Apartment Therapy, a lifestyle publishing company focused on home, is constantly looking for …
Read moreWe’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We …
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