Articles
May 22, 2025
Articles
Dec 07, 2023
2023: The Year Programmatic Embraced Efficiency
With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
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Articles
Nov 21, 2023
6 Ways to Optimize Programmatic Monetization in Streaming TV
As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
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Articles
Jun 13, 2023
Q&A with FreeWheel on Programmatic in Streaming TV
In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …
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Articles
Jun 07, 2023
Why FAST Services Are a Can’t-Miss Opportunity for Marketers
Streaming TV again took center stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% …
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Articles
Apr 24, 2023
Streaming TV Scale Depends on Content Signal Transparency
The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
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Articles
Mar 02, 2023
CTV Advertising Delivers Control and Efficiency for Marketers
Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximize their resources. Already-tightened budgets …
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Articles
Dec 16, 2022
The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023
There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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Articles
Nov 01, 2022
Realizing the True Value of Programmatic CTV
According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift …
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Articles
Oct 06, 2022
How to Maximize Ad Revenue This Holiday Season
The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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Articles
Sep 29, 2022
Why CTV Will Power the Future of Political Advertising
Voters will soon head to the polls for the 2022 midterm elections, and marketers are ramping up their political advertising …
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