Articles
Dec 09, 2024
Reflecting on 2024: Programmatic Transformation in Progress
As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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Articles
Nov 14, 2024
What Is Curation and How Is It Transforming Programmatic Advertising?
In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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Articles
Aug 15, 2024
The Streaming Election: How To Craft Winning Political Advertising Campaigns
With soaring viewership growth and new programmatic advancements, streaming TV has become a critical investment for political marketers ahead of …
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Articles
May 22, 2024
Improving Content Discovery in Streaming TV: Q&A With Plex
With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
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Articles
Apr 24, 2024
Supporting the New IAB PLCMT Guidelines for Video Inventory
The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
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Articles
Mar 26, 2024
The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV
When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …
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Articles
Feb 13, 2024
Political Advertising in Streaming TV: Q&A With Madhive
The upcoming election cycle is poised to be the first to fully realize the value of streaming TV advertising thanks to …
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Articles
Dec 07, 2023
2023: The Year Programmatic Embraced Efficiency
With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
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Articles
Nov 21, 2023
6 Ways to Optimize Programmatic Monetization in Streaming TV
As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
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Articles
Jun 13, 2023
Q&A With FreeWheel on Programmatic in Streaming TV
In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …
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