Advancements in show-level intelligence, contextual targeting, and reporting are poised to shape the next era of streaming TV. But a …
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Live sports have always delivered unmatched attention for marketers. But securing exposure in these high-stakes moments meant multimillion-dollar sponsorships or …
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This article was originally published on October 14, 2024 and last updated on September 12, 2025. The programmatic ecosystem has …
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LG Ads’ Tony Marlow joins Innovators Unscripted to share how innovation and industry collaboration is transforming the streaming experience.
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Mark Douglas of MNTN joins Innovators Unscripted to share how AI and precision targeting are unlocking performance in the evolving world of streaming TV advertising.
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Leo O’Connor, EVP, streaming at Paramount, joins Innovators Unscripted to explore streaming TV’s expanding programmatic capabilities and what’s next for the market.
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Megan Pagliuca, chief product officer of OMG, joins Innovators Unscripted to explore live streaming and how programmatic is evolving within TV.
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Streaming TV ads are usually delivered in pods—a group of sequential ads shown during a commercial break. For viewers, this …
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Anticipating the future needs of streaming buyers, StackAdapt proactively partnered with Index Exchange to implement ad podding, a modern, standards-based approach to transacting video ad breaks in programmatic environments.
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Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
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