Articles
Aug 05, 2025
The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
Read moreThe future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
Read moreOver-the-top video (OTT) is a uniquely attractive channel for marketers. It combines the immersive, full-screen experience of television with the …
Read moreIt’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …
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