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Blog

Articles
Mar 02, 2023

CTV Advertising Delivers Control and Efficiency for Marketers

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Articles
Dec 16, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

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Articles
Jan 10, 2023

How We’re Building a Diverse and Inclusive Workplace at Index

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Articles
Nov 09, 2022

It’s Time to Overhaul Price Floors in Programmatic Advertising

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Articles
Nov 01, 2022

Realizing the True Value of Programmatic CTV

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Case studies
Nov 07, 2022

How Inventory Packages Delivered Savings and Efficiencies for a Premium Australian Brand

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Articles
Feb 04, 2021

Stepping into Tomorrow—Reflecting on Index All Hands 2021

Last week, we celebrated our eighth Index All Hands, an annual gathering of Indexers from across the globe to reflect …

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Articles
Jan 21, 2021

Index Exchange Looks Ahead: Our Outlook for Ad Tech in 2021

It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …

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Articles
Jan 14, 2021

5 Questions with Mike McNeeley, Senior Vice President of Product at Index Exchange

As we kick off a new year and a new era for Index Exchange’s product team, we sat down (virtually) …

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Articles
Aug 25, 2020

New Adapter Certification Process for IX Library™

We are refreshing the IX Library process in order to make certification faster and more streamlined. Adapter providers can expect …

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Case studies
Aug 13, 2020

How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing

A people-based marketing success story Fitbit, a leading health and fitness technology brand, looked to Index Exchange and LiveRamp to …

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Articles
Aug 06, 2020

An Introduction to Machine Learning

With self-driving cars, voice-controlled personal assistants, and recommendation engines built into your favorite streaming services, it seems like we are …

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Articles
Aug 06, 2020

IX Traffic Filter: Meeting 2020’s Business Challenges with Machine Learning

Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …

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Articles
Jul 20, 2020

Announcing Global Support for LiveRamp IdentityLink®

Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as …

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Articles
Jun 25, 2020

Remote Working: An Engineering Perspective

At Index Exchange, we’re in the very fortunate position that when COVID-19 necessitated all of our employees to work remotely, …

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Articles
Jun 15, 2020

Introducing IX Bridge: Providing Identity to All Media Owners

Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the …

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