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Blog

Case studies
Jul 01, 2025

StackAdapt Enhances Streaming TV Efficiency with Index Exchange’s Ad Podding Solution 

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Articles
May 27, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning 

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Articles
May 22, 2025

The New Era of Live Event Advertising in Streaming

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Articles
Apr 09, 2025

Unlocking Performance With AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
Nov 14, 2024

What Is Curation and How Is It Transforming Programmatic Advertising?

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Case studies
Jul 05, 2023

NewsBreak Sees 34% CPM Increase Across Its Ad Solutions With Mobile Video Advertising

NewsBreak partnered with Index Exchange to expand their video advertising and chose Prebid Mobile as an independent, unbiased unified auction platform to optimize yield.

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Articles
Jun 20, 2023

Life at Index: A Spotlight on Our Index Pride Employee Resource Group

Happy Pride Month!  Each June, Pride Month provides us with a time to honor and celebrate the history and accomplishments …

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Computer Hardware, Electronics, Hardware
Articles
Jun 13, 2023

Q&A With FreeWheel on Programmatic in Streaming TV

In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …

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Articles
Jun 07, 2023

Why FAST Services Are a Can’t-Miss Opportunity for Marketers

Streaming TV again took center stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% …

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Case studies
May 11, 2023

LADbible Group Sees 86% View-Through Rate on Outstream Video Ads With Index Exchange

With our outstream video ad unit, LADbible was able to implement outstream video advertising on its site for the first time.

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Articles
May 01, 2023

Life at Index: A Spotlight on Our Index Women Employee Resource Group

One of our goals at Index is to foster active communities of allyship to support all Indexers, across many spectrums. …

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Articles
Apr 24, 2023

Streaming TV Scale Depends on Content Signal Transparency

The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …

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Articles
Apr 19, 2023

An Open Letter: Strengthening Our Partnership and Commitment to DSPs

To our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …

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Articles
Mar 21, 2023

Growing Our Index Engineering Team in India

As an engineering-first company, Index Exchange has long invested in building talent and growing our technical teams. I was immediately …

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Articles
Mar 02, 2023

CTV Advertising Delivers Control and Efficiency for Marketers

Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximize their resources. Already-tightened budgets …

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