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Blog

Articles
Apr 21, 2026

Introducing Index Cloud: Bring Your Own Intelligence Inside the Exchange

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Case studies
Apr 27, 2026

A First‑to‑Market Win: dentsu X and Dos Equis Tap Gracenote To Reach College Football Viewers

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Articles
Apr 07, 2026

Sell-Side Decisioning for Media Owners: How To Create More Value in Programmatic

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Articles
Mar 19, 2026

Unlocking Brand Value Through the Sell Side

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Articles
Mar 26, 2026

Programmatic’s Agentic Future Needs a Stronger Foundation

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Articles
Apr 09, 2025

Unlocking Performance With AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

The programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …

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Case studies
Apr 09, 2025

How SWYM.ai Leveraged Index Marketplaces To Deliver 56% Boost in Client KPIs for Butler/Till  

Leveraging Index Marketplaces, SWYM.ai was able to train their algorithm on performance signals across the entire transaction—including sell-side signals from Index’s robust, high-quality supply.

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Articles
Feb 18, 2025

Untapped Potential: How AI Innovation Will Drive the Future of Ad Tech 

Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …

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Case studies
Jan 13, 2025

Freestar Publishers See $300K Incremental Revenue Lift With Highly Viewable Index Exchange Flex Ad Unit 

Freestar, which powers monetization for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting the consumer experience.

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Articles
Dec 09, 2024

Reflecting on 2024: Programmatic Transformation in Progress 

As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …

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Articles
Nov 26, 2024

Engineering Scalable Solutions: Machine Learning and Optimization at Index Exchange

Our vision at Index Exchange is total market efficiency, and our engineering teams are using machine learning and optimization to …

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Articles
Nov 14, 2024

What Is Curation and How Is It Transforming Programmatic Advertising?

In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …

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Articles
Nov 04, 2024

Black Friday and Cyber Monday Marketing Insights: How To Reach Early Holiday Shoppers

The holiday shopping season is no longer a sprint that starts on Black Friday and ends with Cyber Monday. Over …

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Articles
Oct 24, 2024

Connecting Cultures: The Power of Our Localization Strategy

At Index Exchange, we take pride in delivering best-in-class service and technology to our customers and partners around the globe.  …

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Articles
Sep 17, 2024

Bringing Our Brand to Life: Office Spaces That Reflect Our People and Work Culture

There’s a story behind all artwork and branding in office spaces. It exists for more than admiration, yet those stories …

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