Index Exchange Home page
  • SolutionsChevron Down
    • For Publishers
    • For CTV Publishers and Platforms
    • For App Developers
    • For Marketers and Agencies
    • For DSPs
    • Our Partners and Integrations
  • ProductsChevron Down
    • Channels and Formats
    • Connected TV
    • Exchange Quality
    • Exchange Efficiency
    • Exchange Access and Transactions
    • Addressability Portfolio
    • Data and Analytics
  • LatestChevron Down
    • Blog
    • Events
    • Press
  • AboutChevron Down
    • Team
    • Diversity, Equity, and Inclusion
    • IX Labs
  • CareersChevron Down
    • Opportunities
  • Contact
USA
  • us USA
  • CAN
  • uk GBR
  • fr FRA
  • ITA
  • sp ESP
  • de DEU
  • au AUS
  • jp JPN
Login
Login
USA
  • us USA
  • CAN
  • uk GBR
  • fr FRA
  • ITA
  • sp ESP
  • de DEU
  • au AUS
  • jp JPN

Category: Articles

Articles
Mar 02, 2023

CTV Advertising Delivers Control and Efficiency for Marketers

Read more
Articles
Dec 16, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

Read more
Articles
Jan 10, 2023

How We’re Building a Diverse and Inclusive Workplace at Index

Read more
Articles
Nov 09, 2022

It’s Time to Overhaul Price Floors in Programmatic Advertising

Read more
Articles
Nov 01, 2022

Realizing the True Value of Programmatic CTV

Read more
Case studies
Nov 07, 2022

How Inventory Packages Delivered Savings and Efficiencies for a Premium Australian Brand

Read more
womrn on tv working on computer
Articles
Aug 22, 2022

More Transparency in CTV through Ads.txt and App-ads.txt

Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorized Digital Sellers (ads.txt and app-ads.txt) …

Read more
Universal ID represented by marketers talking
Articles
Aug 10, 2022

How to Select the Right Universal ID: A Guide for Marketers

As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …

Read more
Articles
Jul 26, 2022

3 Ways to Prepare Your Addressability Strategy for a Privacy-First World

A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …

Read more
two people sitting on a couch watch CTV
Articles
Jul 12, 2022

With Ad-Supported Streaming on the Rise, CTV’s Future Depends on Ad Tech

Connected TV (CTV) unifies TV’s immersive experience with digital’s precise delivery and real-time insights, a powerful combination that has caught …

Read more
Mobile Phone, Cell Phone, Phone
Articles
Jul 07, 2022

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

Read more
Monitor, Display, Screen
Articles
Jun 22, 2022

What’s Wrong with CTV Ad Pods?

Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …

Read more
perosn typing on a desktop computer
Articles
Jun 14, 2022

Improvements in Price Discovery Will Accelerate the Growth of Programmatic

Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …

Read more
person, mobile phone, laptop
Articles
May 26, 2022

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace

The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetization and mediation partners. …

Read more
CTV and remote
Articles
May 12, 2022

10 Of the Most Exciting OpenRTB 2.6 Features

The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …

Read more
Laptop with packages
Articles
May 02, 2022

Curate the Open Market with Inventory Packages

The open market lets marketers and media owners reach and monetize audiences at scale. However, the sheer expanse of it …

Read more
  • 1
  • 2
  • 3
  • 4
  • 5
  • …
  • 7

Categories

  • Articles
  • Case studies

Topics

Addressability Connected TV Engineering Exchange quality Life at Index Media buyers Media owners Mobile and in-app Product news Web and display

Sign up to get the latest Index insights delivered to your inbox.

This field is for validation purposes and should be left unchanged.

Follow us

  • Index Linkedin profile
  • Index Exchange Twitter profile
  • Index Exchange Youtube profile
  • Index Exchange Facebook profile
  • Index Exchange Instagram account

Solutions

  • For Publishers
  • For CTV Publishers and Platforms
  • For App Developers
  • For Marketers and Agencies
  • For DSPs
  • Our Partners and Integrations

Products

  • Channels and Formats
  • Connected TV
  • Exchange Quality
  • Exchange Efficiency
  • Exchange Access and Transactions
  • Addressability Portfolio
  • Data and Analytics

Latest

  • Blog
  • Events
  • Press

Get in Touch

  • Contact Us

About

  • Careers
  • Team
  • Diversity, Equity, and Inclusion
  • IX Labs

Resources

  • UI Login
  • Knowledge Base
  • API

Get the latest advertising news, trends, and expert opinions delivered straight to your inbox.

This field is for validation purposes and should be left unchanged.
  • Index Linkedin profile
  • Index Exchange Twitter profile
  • Index Exchange Youtube profile
  • Index Exchange Facebook profile
  • Index Exchange Instagram account

Copyright 2023

  • Privacy
  • User Privacy Rights Form
  • Terms of Use
  • Opt Out
  • Do Not Sell My Personal Information

Cookie preferences updated.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Read our cookie policy