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Category: Articles

Articles
Jun 22, 2022

What’s Wrong with CTV Ad Pods?

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Articles
Jun 14, 2022

Improvements in Price Discovery Will Accelerate the Growth of Programmatic

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Articles
May 12, 2022

10 of the Most Exciting OpenRTB 2.6 Features

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Case studies
May 16, 2022

Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange

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Articles
Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

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Articles
May 02, 2022

Curate the Open Market with Inventory Packages

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Articles
May 26, 2021

Support Each Other: Our Mantra for Mental Health Awareness Month

In January of 2020—before the world shut down—we refreshed our company core values, distilling our working philosophy into key messages …

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Articles
Apr 15, 2021

Celebrating Women’s History Month

There was no shortage of conversations around diversity, inclusion, and women’s empowerment at Index Exchange this Women’s History Month. We …

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Articles
Apr 15, 2021

Combatting Malvertising with Buyers.json and DemandChain

The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …

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Articles
Mar 03, 2021

Celebrating Black History Month

First launched in 1915 by historian Carter G. Woodson, Black History Month was created to celebrate the achievements of Black …

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Articles
Feb 04, 2021

Stepping into Tomorrow—Reflecting on Index All Hands 2021

Last week, we celebrated our eighth Index All Hands, an annual gathering of Indexers from across the globe to reflect …

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Articles
Jan 21, 2021

Index Exchange Looks Ahead: Our Outlook for Ad Tech in 2021

It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …

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Articles
Jan 14, 2021

5 Questions with Mike McNeeley, Senior Vice President of Product at Index Exchange

As we kick off a new year and a new era for Index Exchange’s product team, we sat down (virtually) …

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Articles
Aug 25, 2020

New Adapter Certification Process for IX Library™

We are refreshing the IX Library process in order to make certification faster and more streamlined. Adapter providers can expect …

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Articles
Aug 06, 2020

An Introduction to Machine Learning

With self-driving cars, voice-controlled personal assistants, and recommendation engines built into your favorite streaming services, it seems like we are …

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Articles
Aug 06, 2020

IX Traffic Filter: Meeting 2020’s Business Challenges with Machine Learning

Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …

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