IRIS.TV is a content data marketplace that enables buyers and sellers to target and measure ad campaigns based on specific types of content an ad runs adjacent to. Through its proprietary content ID, the IRIS_ID, IRIS.TV enables the use of AI-enriched data provider segments, referred to as IRIS-enabled data, across categories including contextual, emotional, brand suitability, and more. This provides advertisers with real-time intelligence about what viewers are watching, enabling them to place ads when viewers are most likely to watch, remember, and convert.
