Lumen is a global leader in attention research and measurement. Our mission is Attention drives Action. We help advertisers target, measure, and optimize toward attention for better outcomes. Lumen exclusively owns the largest biometric dataset in the world through research we’ve run across different languages in 45+ markets, across all media channels.
Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.
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See how WPP Media and Nano Interactive used Index Marketplaces and sell-side decisioning to engage niche B2B audiences at scale and efficiently boost performance.
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New data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
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