Permutive’s Audience Activation Platform enables publishers, advertisers, and media owners to do business more safely and predictably by unifying, orchestrating, and connecting the digital advertising ecosystem. The platform collects, analyses, models, and integrates first-party data using patented Edge technology, enabling businesses to engage and monetise audiences easily and profitably.
Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.
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See how WPP Media and Nano Interactive used Index Marketplaces and sell-side decisioning to engage niche B2B audiences at scale and efficiently boost performance.
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New data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
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