Programmatic short-form video is a cost-effective way to drive brand awareness. However, curating this inventory across all screens and devices can be challenging.
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According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift …
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As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
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Voters will soon head to the polls for the 2022 midterm elections, and marketers are ramping up their political advertising …
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‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists. …
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As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …
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A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
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Connected TV (CTV) unifies TV’s immersive experience with digital’s precise delivery and real-time insights, a powerful combination that has caught …
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Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
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Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
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