Articles
Jan 21, 2021
Index Exchange Looks Ahead: Our Outlook for Ad Tech in 2021
It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …
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Articles
Jan 14, 2021
5 Questions with Mike McNeeley, Senior Vice President of Product at Index Exchange
As we kick off a new year and a new era for Index Exchange’s product team, we sat down (virtually) …
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Articles
Aug 06, 2020
IX Traffic Filter: Meeting 2020’s Business Challenges with Machine Learning
Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …
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Articles
Jul 20, 2020
Announcing Global Support for LiveRamp IdentityLink®
Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as …
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Articles
Jun 15, 2020
Introducing IX Bridge: Providing Identity to All Media Owners
Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the …
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Articles
Jun 11, 2020
Early Results and New Partners for Exchange Fee Reduction (XFR) Incentive Program
In March, we announced Exchange Fee Reduction (XFR)—an incentive program for strategic media buyers to spend more with media owners …
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Case studies
May 01, 2020
Success Stories: Apartment Therapy
Index helped Apartment Therapy capture incremental agency spend via a new media owner-controlled programmatic deal feature called post-auction discounts.
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Articles
Mar 19, 2020
Announcing Additional Fields and Smarter Client Audit Logs
We’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We …
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Articles
Mar 18, 2020
Reflecting on the Economics of Programmatic
The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave …
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Articles
Jan 28, 2020
Our Vision for the Cookieless Future: A More Efficient Means of Addressability
Last year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming …
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