Mediavine implemented an addressability strategy for cookie-restricted browsers, achieving a substantial CPM lift today while also preparing for a future without third-party cookies.
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The open market lets marketers and media owners reach and monetize audiences at scale. However, the sheer expanse of it …
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Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
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In the nearly two decades since we started our company, the focus has been to set the standard for the …
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As we kick off a new year and a new era for Index Exchange’s product team, we sat down (virtually) …
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Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …
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Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as …
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Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the …
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In March, we announced Exchange Fee Reduction (XFR)—an incentive program for strategic media buyers to spend more with media owners …
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Index helped Apartment Therapy capture incremental agency spend via a new media owner-controlled programmatic deal feature called post-auction discounts.
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