Articles
May 06, 2026
Why Streaming TV Performance Depends on Smarter Deal Activation
Streaming TV has reached an inflection point. As audiences continue to shift away from linear environments, media buyers are following, …
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Case studies
May 05, 2026
How Vyde Leveraged Index Marketplaces To Drive High-Impact Engagement for a Global Automotive Brand
See how Vyde used Index Marketplaces to deliver high-impact engagement for a global auto brand, driving 176% more active engagement time.
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Case studies
Apr 27, 2026
A First‑to‑Market Win: dentsu X and Dos Equis Tap Gracenote To Reach College Football Viewers
See how Dos Equis and dentsu X worked with Index to activate Gracenote’s content-level metadata across premium streaming TV supply to reach live sports fans.
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Articles
Apr 21, 2026
Introducing Index Cloud: Bring Your Own Intelligence Inside the Exchange
Index Exchange launches Index Cloud, a neutral infrastructure layer for programmatic advertising. Learn how it works and see what partners are already building.
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Articles
Apr 07, 2026
Sell-Side Decisioning for Media Owners: How To Create More Value in Programmatic
Sell-side decisioning is creating new avenues for media owners to build more resilient monetization strategies. See how you can take advantage of the opportunity.
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Articles
Mar 31, 2026
AI’s Impact on Publishers: Why News Is Emerging as a Resilient and Valuable Category
New Index Exchange data reveals AI’s impact on publishers and why high-quality news is emerging as a resilient, valuable category.
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Articles
Mar 26, 2026
Programmatic’s Agentic Future Needs a Stronger Foundation
As agentic AI accelerates programmatic innovation, industry standards and interoperability matter more than ever. See how Index is raising the standard.
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Articles
Mar 19, 2026
Unlocking Brand Value Through the Sell Side
Programmatic is evolving fast. Forward-thinking brands are investing in SSP partnerships to boost transparency, improve quality, and unlock better outcomes.
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Case studies
Mar 17, 2026
How a Major Japanese Retailer Expanded Scale and Drove Performance with Sell-Side Decisioning
Overview How can programmatic advertising help marketers reach relevant audiences without sacrificing scale?Many campaigns face a familiar trade-off: broad targeting …
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Articles
Feb 12, 2026
Why the Next Phase of Agentic Sell-Side Decisioning Starts at the Impression
The next phase of programmatic is here. Learn how agentic sell-side decisioning brings intelligence to the impression, reshaping performance on the open internet.
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