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Blog

Articles
Apr 07, 2026

Sell-Side Decisioning for Media Owners: How To Create More Value in Programmatic

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Case studies
Mar 24, 2026

How A+E Global Media Drove Efficiency and Revenue Through Ad Podding

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Articles
Mar 26, 2026

Programmatic’s Agentic Future Needs a Stronger Foundation

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Articles
Mar 19, 2026

Unlocking Brand Value Through the Sell Side

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Articles
Feb 12, 2026

Why the Next Phase of Agentic Sell-Side Decisioning Starts at the Impression

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Articles
Apr 15, 2021

Celebrating Women’s History Month

There was no shortage of conversations around diversity, inclusion, and women’s empowerment at Index Exchange this Women’s History Month. We …

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Articles
Apr 15, 2021

Combatting Malvertising with Buyers.json and DemandChain

The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …

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Articles
Mar 03, 2021

Celebrating Black History Month

First launched in 1915 by historian Carter G. Woodson, Black History Month was created to celebrate the achievements of Black …

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Articles
Feb 04, 2021

Stepping into Tomorrow—Reflecting on Index All Hands 2021

Last week, we celebrated our eighth Index All Hands, an annual gathering of Indexers from across the globe to reflect …

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Articles
Jan 21, 2021

Index Exchange Looks Ahead: Our Outlook for Ad Tech in 2021

It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …

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Articles
Jan 14, 2021

5 Questions with Mike McNeeley, Senior Vice President of Product at Index Exchange

As we kick off a new year and a new era for Index Exchange’s product team, we sat down (virtually) …

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Case studies
Aug 13, 2020

How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing

A people-based marketing success story Fitbit, a leading health and fitness technology brand, looked to Index Exchange and LiveRamp to …

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Articles
Aug 06, 2020

An Introduction to Machine Learning

With self-driving cars, voice-controlled personal assistants, and recommendation engines built into your favorite streaming services, it seems like we are …

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Articles
Aug 06, 2020

IX Traffic Filter: Meeting 2020’s Business Challenges with Machine Learning

Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …

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Articles
Jul 20, 2020

Announcing Global Support for LiveRamp IdentityLink®

Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as …

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