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Blog

Articles
Jul 07, 2026

Beyond Scale: What Live Sports Advertising Needs To Reach Its Full Value

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Case studies
Jun 30, 2026

WPP Media and Nano Interactive Reach Niche Hospitality Decision-Makers With Index Marketplaces

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Articles
Jun 18, 2026

Streaming TV Pause Ads Are Ready To Scale—If the Industry Can Standardize

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Articles
May 21, 2026

Innovators Unscripted: Inside the Industry’s First Containerized DSP With Bedrock and Index Cloud

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Articles
Apr 21, 2026

Introducing Index Cloud: Bring Your Own Intelligence Inside the Exchange

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Case studies
Mar 24, 2026

How A+E Global Media Drove Efficiency and Revenue Through Ad Podding

See how implementing ad podding with Index Exchange helped A+E Global Media boost monetization by 19% while delivering stronger performance and improving efficiency.

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Articles
Mar 19, 2026

Unlocking Brand Value Through the Sell Side

Programmatic is evolving fast. Forward-thinking brands are investing in SSP partnerships to boost transparency, improve quality, and unlock better outcomes.

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Articles
Feb 12, 2026

Why the Next Phase of Agentic Sell-Side Decisioning Starts at the Impression

The next phase of programmatic is here. Learn how agentic sell-side decisioning brings intelligence to the impression, reshaping performance on the open internet.

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Case studies
Feb 03, 2026

How Sell-Side Decisioning Drove a 75% Drop in Cost per Visit for a Major Retailer

See how a major retailer partnered with Index Exchange and inPowered AI to drive more efficient site visits through sell-side decisioning and Index Marketplaces.

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Articles
Jan 22, 2026

Innovators Unscripted: How Agentic Advertising Is Moving From Theory to Action

At every major inflection point in programmatic advertising, the industry goes through a familiar phase. A powerful new idea emerges, and then the debate over what it actually means follows.

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Articles
Dec 19, 2025

Charting the Next Era of Programmatic: A Look Back at 2025

Index CEO Andrew Casale reflects on the key moments of 2025—from sell-side decisioning to AI to live streaming—and how they’re shaping the next era of programmatic.

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Articles
Dec 18, 2025

Exploring the Future of AI in Advertising With IPG

Explore how Index Exchange and IPG are shaping the future of AI in advertising, helping brands unite intelligence and creativity to drive performance.

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Articles
Dec 15, 2025

Sell-Side Decisioning in Focus: An Interview With Global Agency JAKALA

Programmatic advertising is undergoing a major transformation. Increasingly, media buyers are recognizing the value of being one step closer to …

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Articles
Dec 11, 2025

Life at Index Exchange: Career Journeys From Long-Tenured Employees

Long-tenured employees highlight their careers at Index Exchange and how their roles evolved alongside the company’s innovation and expansion.

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Articles
Nov 18, 2025

What the Disney and YouTube TV Dispute Revealed About Live Sports Streaming Behavior

New Index Exchange data shows how live sports streaming audiences shifted during the Disney and YouTube TV dispute—and what marketers can do to stay ahead.

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