Articles
Oct 13, 2026
Articles
Jul 14, 2026
Innovators Unscripted With WPP
Sell-side decisioning is helping WPP’s Lauren Wetzel unlock a new era of connected intelligence and ROI for brands.
Read more
Case studies
Jun 30, 2026
WPP Media and Nano Interactive Reach Niche Hospitality Decision-Makers With Index Marketplaces
See how WPP Media and Nano Interactive used Index Marketplaces and sell-side decisioning to engage niche B2B audiences at scale and efficiently boost performance.
Read more
Articles
Jun 18, 2026
Streaming TV Pause Ads Are Ready To Scale—If the Industry Can Standardize
New data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
Read more
Case studies
Jun 17, 2026
Vidium Drives 33% Lift in Purchase Intent for WPP Media Through Index Marketplaces
See how WPP Media and Vidium used Index Marketplaces and sell-side decisioning to boost video ad performance and lift purchase intent by 33%.
Read more
Articles
May 21, 2026
Innovators Unscripted: Inside the Industry’s First Containerized DSP With Bedrock and Index Cloud
See how Bedrock Platform’s containerized DSP deployment on Index Cloud unlocks faster decisioning, richer optimization, and stronger performance.
Read more
Articles
May 13, 2026
How Index Managed Demand Sources Revenue for Media Owners
See how the Index Managed Demand program sources incremental demand for participating media owners, resulting in net new revenue.
Read more
Articles
May 12, 2026
Building for Programmatic’s Agentic Future With ARTF
ARTF lays the groundwork for agentic AI in programmatic. Learn what it means in practice and why it marks a turning point for real-time decisioning.
Read more
Articles
May 06, 2026
Why Streaming TV Performance Depends on Smarter Deal Activation
Streaming TV has reached an inflection point. As audiences continue to shift away from linear environments, media buyers are following, …
Read more
Case studies
May 05, 2026
How Vyde Leveraged Index Marketplaces To Drive High-Impact Engagement for a Global Automotive Brand
See how Vyde used Index Marketplaces to deliver high-impact engagement for a global auto brand, driving 176% more active engagement time.
Read more
Case studies
Apr 27, 2026
A First‑to‑Market Win: dentsu X and Dos Equis Tap Gracenote To Reach College Football Viewers
See how Dos Equis and dentsu X worked with Index to activate Gracenote’s content-level metadata across premium streaming TV supply to reach live sports fans.
Read more