New data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
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See how WPP Media and Vidium used Index Marketplaces and sell-side decisioning to boost video ad performance and lift purchase intent by 33%.
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See how the Index Managed Demand program sources incremental demand for participating media owners, resulting in net new revenue.
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ARTF lays the groundwork for agentic AI in programmatic. Learn what it means in practice and why it marks a turning point for real-time decisioning.
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Streaming TV has reached an inflection point. As audiences continue to shift away from linear environments, media buyers are following, …
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See how Vyde used Index Marketplaces to deliver high-impact engagement for a global auto brand, driving 176% more active engagement time.
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See how Dos Equis and dentsu X worked with Index to activate Gracenote’s content-level metadata across premium streaming TV supply to reach live sports fans.
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Index Exchange launches Index Cloud, a neutral infrastructure layer for programmatic advertising. Learn how it works and see what partners are already building.
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Sell-side decisioning is creating new avenues for media owners to build more resilient monetization strategies. See how you can take advantage of the opportunity.
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New Index Exchange data reveals AI’s impact on publishers and why high-quality news is emerging as a resilient, valuable category.
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