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Blog

Articles
Apr 21, 2026

Introducing Index Cloud: Bring Your Own Intelligence Inside the Exchange

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Articles
May 21, 2026

Innovators Unscripted: Inside the Industry’s First Containerized DSP With Bedrock and Index Cloud

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Case studies
Apr 27, 2026

A First‑to‑Market Win: dentsu X and Dos Equis Tap Gracenote To Reach College Football Viewers

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Articles
Mar 19, 2026

Unlocking Brand Value Through the Sell Side

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Articles
May 12, 2026

Building for Programmatic’s Agentic Future With ARTF

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Articles
Dec 19, 2025

Charting the Next Era of Programmatic: A Look Back at 2025

Index CEO Andrew Casale reflects on the key moments of 2025—from sell-side decisioning to AI to live streaming—and how they’re shaping the next era of programmatic.

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Articles
Dec 18, 2025

Exploring the Future of AI in Advertising With IPG

Explore how Index Exchange and IPG are shaping the future of AI in advertising, helping brands unite intelligence and creativity to drive performance.

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Articles
Dec 15, 2025

Sell-Side Decisioning in Focus: An Interview With Global Agency JAKALA

Programmatic advertising is undergoing a major transformation. Increasingly, media buyers are recognizing the value of being one step closer to …

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Articles
Dec 11, 2025

Life at Index Exchange: Career Journeys From Long-Tenured Employees

Long-tenured employees highlight their careers at Index Exchange and how their roles evolved alongside the company’s innovation and expansion.

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Articles
Nov 18, 2025

What the Disney and YouTube TV Dispute Revealed About Live Sports Streaming Behavior

New Index Exchange data shows how live sports streaming audiences shifted during the Disney and YouTube TV dispute—and what marketers can do to stay ahead.

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Case studies
Nov 12, 2025

Context at Streaming TV Scale: PMG, IRIS.TV, and Index Exchange Drive Brand Lift

See how PMG and IRIS.TV activated contextual data through Index Marketplaces to deliver scaled streaming TV performance, driving a 9X increase in brand preference.

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Case studies
Oct 23, 2025

The Guardian Boosts Auction Efficiency and Revenue With Index Exchange’s Transparent Dynamic Take Rates 

See how the Guardian boosted revenue by 4% and impressions served by 45% with Index Exchange’s Transparent Dynamic Take Rates, driving transparency and efficiency.

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Articles
Oct 23, 2025

A New Model for Dynamic Take Rates That Puts Media Owners First

The shift to first-price auctions intended to simplify programmatic advertising auctions and increase transparency. In theory, this should have created …

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Articles
Oct 07, 2025

Introducing the Data Vendor Ecosystem: Premium Data and Smarter Decisions Without Added Fees

Marketers today expect more from programmatic: addressable reach, measurable outcomes, and smarter use of every media dollar. To meet this …

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Articles
Oct 02, 2025

From Vision to Reality: Our New India Office Is Officially Open

I’m thrilled to share that Index Exchange has officially opened our new Bangalore office—a major milestone in our global growth …

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