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Blog

Articles
Oct 13, 2026

Making Every Millisecond Count: How Index Cloud Creates More Programmatic Efficiency

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Case studies
Oct 06, 2026

How a Global Hotel Brand Cut Cost per Booking by 41% With dentsu, Chalice AI, and Index Cloud

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Articles
Jul 14, 2026

Innovators Unscripted With WPP

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Articles
Jul 07, 2026

Beyond Scale: What Live Sports Advertising Needs To Reach Its Full Value

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Articles
Jun 18, 2026

Streaming TV Pause Ads Are Ready To Scale—If the Industry Can Standardize

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Articles
Apr 21, 2026

Introducing Index Cloud: Bring Your Own Intelligence Inside the Exchange

Index Exchange launches Index Cloud, a neutral infrastructure layer for programmatic advertising. Learn how it works and see what partners are already building.

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Articles
Apr 07, 2026

Sell-Side Decisioning for Media Owners: How To Create More Value in Programmatic

Sell-side decisioning is creating new avenues for media owners to build more resilient monetization strategies. See how you can take advantage of the opportunity.

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Articles
Mar 31, 2026

AI’s Impact on Publishers: Why News Is Emerging as a Resilient and Valuable Category

New Index Exchange data reveals AI’s impact on publishers and why high-quality news is emerging as a resilient, valuable category.

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Articles
Mar 26, 2026

Programmatic’s Agentic Future Needs a Stronger Foundation

As agentic AI accelerates programmatic innovation, industry standards and interoperability matter more than ever. See how Index is raising the standard.

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Case studies
Mar 24, 2026

How A+E Global Media Drove Efficiency and Revenue Through Ad Podding

See how implementing ad podding with Index Exchange helped A+E Global Media boost monetization by 19% while delivering stronger performance and improving efficiency.

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Articles
Mar 19, 2026

Unlocking Brand Value Through the Sell Side

Programmatic is evolving fast. Forward-thinking brands are investing in SSP partnerships to boost transparency, improve quality, and unlock better outcomes.

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Case studies
Mar 17, 2026

How a Major Japanese Retailer Expanded Scale and Drove Performance with Sell-Side Decisioning

Overview How can programmatic advertising help marketers reach relevant audiences without sacrificing scale?Many campaigns face a familiar trade-off: broad targeting …

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Articles
Feb 12, 2026

Why the Next Phase of Agentic Sell-Side Decisioning Starts at the Impression

The next phase of programmatic is here. Learn how agentic sell-side decisioning brings intelligence to the impression, reshaping performance on the open internet.

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Articles
Jan 22, 2026

Innovators Unscripted: How Agentic Advertising Is Moving From Theory to Action

At every major inflection point in programmatic advertising, the industry goes through a familiar phase. A powerful new idea emerges, and then the debate over what it actually means follows.

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Articles
Dec 19, 2025

Charting the Next Era of Programmatic: A Look Back at 2025

Index CEO Andrew Casale reflects on the key moments of 2025—from sell-side decisioning to AI to live streaming—and how they’re shaping the next era of programmatic.

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