Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace
The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetization and mediation partners. …
Read moreThe mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetization and mediation partners. …
Read moreMediavine implemented an addressability strategy for cookie-restricted browsers, achieving a substantial CPM lift today while also preparing for a future …
Read moreThe IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
Read moreThe open market lets marketers and media owners reach and monetize audiences at scale. However, the sheer expanse of it …
Read moreContinuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
Read moreGoogle announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate …
Read moreEvery March, International Women’s Day and Women’s History Month mark an opportunity to celebrate the many notable achievements of women …
Read moreThe future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
Read moreWhen Google Chrome delayed the deprecation of third-party cookies last year, it signaled that big changes were imminent. Sure enough, on January …
Read moreIn December 2021, we welcomed Ray Ghanbari as our new CTO, overseeing our engineering, IT, and infrastructure organizations. Ray brings …
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