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Category: Articles

Articles
Jun 22, 2022

What’s Wrong with CTV Ad Pods?

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Articles
Jun 14, 2022

Improvements in Price Discovery Will Accelerate the Growth of Programmatic

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Articles
May 12, 2022

10 of the Most Exciting OpenRTB 2.6 Features

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Case studies
May 16, 2022

Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange

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Articles
Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

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Articles
May 02, 2022

Curate the Open Market with Inventory Packages

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Articles
Dec 19, 2019

What Media Owners and Buyers Should Know about Sellers.json, Schain, and Transparency

Index Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for sellers.json and …

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Articles
Sep 03, 2019

Introducing Client Audit Logs to General Availability

Providing a receipt for every transaction allows media owners and buyers to audit spend In an effort to standardize data …

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Articles
May 21, 2019

Announcing General Availability of the Identity Library™

We’re excited to announce the general availability of the Identity Library™, a simple solution that extends our industry-leading identity functionality …

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Articles
May 21, 2019

Introducing: The IX Library™

As we continue the journey towards democratizing digital advertising, the Index Exchange Wrapper has evolved from its beginnings as a …

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Articles
May 20, 2019

How Adaptive Timeout™ Incorporates Adaptive Machine Learning into Header Bidding

We’re excited to introduce a new feature for media owners: Adaptive Timeout™. Adaptive Timeout helps boost media owners’ revenue through …

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Articles
Feb 13, 2019

Announcing General Availability for LiveRamp IdentityLink

Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …

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Articles
May 08, 2018

How Header Bidding Empowers Media Buyers

The North Star of advertising has always been getting the right message in front of the right person, in the …

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Articles
Sep 08, 2017

How to End Invalid Traffic: Media Owner and Exchange Best Practices

Late last year, Methbot, a sophisticated bot network responsible for $3 to 5 million of ad fraud losses on a …

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