Articles
Aug 05, 2025
Innovators Unscripted With Cognitiv
Cognitiv’s Jana Jakovljevic joins Innovators Unscripted to share how activating deep learning on the sell side powers stronger real-time contextual advertising.
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Articles
Jul 31, 2025
Innovators Unscripted With MNTN
Mark Douglas of MNTN joins Innovators Unscripted to share how AI and precision targeting are unlocking performance in the evolving world of streaming TV advertising.
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Articles
Jul 29, 2025
Innovators Unscripted With Chalice and Canvas Worldwide
Adam Heimlich of Chalice and Sally Lee of Canvas Worldwide join Innovators Unscripted to share how AI and custom algorithms are driving programmatic performance.
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Articles
Jul 24, 2025
Innovators Unscripted With The Weather Company
Randi Stipe, CMO of The Weather Company, joins Innovators Unscripted to explore how to leverage weather data and AI to drive relevance, precision, and performance.
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Articles
Jul 17, 2025
Innovators Unscripted With Paramount
Leo O’Connor, EVP, streaming at Paramount, joins Innovators Unscripted to explore streaming TV’s expanding programmatic capabilities and what’s next for the market.
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Articles
Jul 15, 2025
Innovators Unscripted With Omnicom Media Group
Megan Pagliuca, chief product officer of OMG, joins Innovators Unscripted to explore live streaming and how programmatic is evolving within TV.
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Articles
Jul 10, 2025
Innovators Unscripted With Scope3
Scope3 CEO Brian O’Kelley joins Innovators Unscripted to explore how agentic AI and sell-side decisioning are transforming the programmatic ecosystem.
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Articles
Jul 02, 2025
Ad Podding for DSPs: Smarter Bidding, Lower QPS, Better Outcomes
Streaming TV ads are usually delivered in pods—a group of sequential ads shown during a commercial break. For viewers, this …
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Case studies
Jul 01, 2025
StackAdapt Enhances Streaming TV Efficiency With Index Exchange’s Ad Podding Solution
Anticipating the future needs of streaming buyers, StackAdapt proactively partnered with Index Exchange to implement ad podding, a modern, standards-based approach to transacting video ad breaks in programmatic environments.
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Case studies
May 29, 2025
Hearts & Science Reduces Client Emissions by 51% Through Sustainable Advertising With Index Exchange
When a major global financial institution wanted to lower its advertising-related carbon footprint, the agency teamed up with Index Exchange to fine-tune its media-buying strategy.
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