Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as …
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In March, we announced Exchange Fee Reduction (XFR)—an incentive program for strategic media buyers to spend more with media owners …
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We’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We …
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The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave …
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Last year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming …
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With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …
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Index Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for sellers.json and …
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Providing a receipt for every transaction allows media owners and buyers to audit spend In an effort to standardize data …
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The North Star of advertising has always been getting the right message in front of the right person, in the …
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