The next phase of programmatic is here. Learn how agentic sell-side decisioning brings intelligence to the impression, reshaping performance on the open internet.
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At every major inflection point in programmatic advertising, the industry goes through a familiar phase. A powerful new idea emerges, and then the debate over what it actually means follows.
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Index CEO Andrew Casale reflects on the key moments of 2025—from sell-side decisioning to AI to live streaming—and how they’re shaping the next era of programmatic.
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See how the Guardian boosted revenue by 4% and impressions served by 45% with Index Exchange’s Transparent Dynamic Take Rates, driving transparency and efficiency.
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The shift to first-price auctions intended to simplify programmatic advertising auctions and increase transparency. In theory, this should have created …
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Advancements in show-level intelligence, contextual targeting, and reporting are poised to shape the next era of streaming TV. But a …
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This article was originally published on October 14, 2024 and last updated on September 12, 2025. The programmatic ecosystem has …
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Discover how The Weather Company uses AI-powered weather targeting and sell-side decisioning to deliver smarter, privacy-friendly advertising across channels.
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LG Ads’ Tony Marlow joins Innovators Unscripted to share how innovation and industry collaboration is transforming the streaming experience.
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Mark Douglas of MNTN joins Innovators Unscripted to share how AI and precision targeting are unlocking performance in the evolving world of streaming TV advertising.
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