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Topic: Media owners

Articles
Sep 25, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic

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Articles
Sep 06, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future

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Articles
Sep 11, 2023

It’s Time to Overhaul Price Floors in Programmatic Advertising

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Articles
Aug 29, 2023

Feed Your Ambition: Engineering at Index Exchange

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Case studies
Jul 05, 2023

NewsBreak Sees 34% CPM Increase Across Its Ad Solutions with Mobile Video Advertising

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Man streaming political news on TV
Articles
Sep 29, 2022

Why CTV Will Power the Future of Political Advertising

Voters will soon head to the polls for the 2022 midterm elections, and marketers are ramping up their political advertising …

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womrn on tv working on computer
Articles
Aug 22, 2022

More Transparency in CTV through Ads.txt and App-ads.txt

Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorized Digital Sellers (ads.txt and app-ads.txt) …

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Articles
Jul 26, 2022

3 Ways to Prepare Your Addressability Strategy for a Privacy-First World

A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …

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two people sitting on a couch watch CTV
Articles
Jul 12, 2022

With Ad-Supported Streaming on the Rise, CTV’s Future Depends on Ad Tech

Connected TV (CTV) unifies TV’s immersive experience with digital’s precise delivery and real-time insights, a powerful combination that has caught …

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Mobile Phone, Cell Phone, Phone
Articles
Jul 07, 2022

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

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Monitor, Display, Screen
Articles
Jun 22, 2022

What’s Wrong with CTV Ad Pods?

Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …

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perosn typing on a desktop computer
Articles
Jun 14, 2022

Improvements in Price Discovery Will Accelerate the Growth of Programmatic

Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …

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person, mobile phone, laptop
Articles
May 26, 2022

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace

The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetization and mediation partners. …

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cookie on keyboard, CPM lift
Case studies
May 16, 2022

Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange

Mediavine implemented an addressability strategy for cookie-restricted browsers, achieving a substantial CPM lift today while also preparing for a future …

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CTV and remote
Articles
May 12, 2022

10 Of the Most Exciting OpenRTB 2.6 Features

The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …

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