Articles
Sep 16, 2024
Articles
Dec 07, 2023
2023: The Year Programmatic Embraced Efficiency
With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
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Articles
Nov 21, 2023
6 Ways to Optimize Programmatic Monetization in Streaming TV
As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
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Case studies
Nov 15, 2023
Business Insider Sees 26% Increase in CPMs with Index Exchange’s Outstream Ad Unit
Overview Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began …
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Articles
Sep 25, 2023
Better Price Transparency Unlocks More Efficiency and Value in Programmatic
As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …
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Articles
Sep 11, 2023
It’s Time to Overhaul Price Floors in Programmatic Advertising
This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …
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Articles
Sep 06, 2023
Sustainability in Advertising: Impactful Actions for a Greener Future
Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …
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Case studies
Jul 05, 2023
NewsBreak Sees 34% CPM Increase Across Its Ad Solutions with Mobile Video Advertising
Overview As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on …
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Articles
Jun 13, 2023
Q&A with FreeWheel on Programmatic in Streaming TV
In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …
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Case studies
May 11, 2023
LADbible Group Sees 86% View-through Rate on Outstream Video Ads with Index Exchange
Overview Embracing new ad formats can offer media owners both added revenue streams and a better overall experience for their …
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Articles
Apr 24, 2023
Streaming TV Scale Depends on Content Signal Transparency
The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
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