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Topic: Media owners

Articles
Sep 25, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic

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Articles
Sep 06, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future

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Articles
Sep 11, 2023

It’s Time to Overhaul Price Floors in Programmatic Advertising

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Articles
Aug 29, 2023

Feed Your Ambition: Engineering at Index Exchange

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Case studies
Jul 05, 2023

NewsBreak Sees 34% CPM Increase Across Its Ad Solutions with Mobile Video Advertising

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Articles
Aug 06, 2020

IX Traffic Filter: Meeting 2020’s Business Challenges with Machine Learning

Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …

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Articles
Jul 20, 2020

Announcing Global Support for LiveRamp IdentityLink®

Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as …

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Articles
Jun 15, 2020

Introducing IX Bridge: Providing Identity to All Media Owners

Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the …

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Articles
Jun 11, 2020

Early Results and New Partners for Exchange Fee Reduction (XFR) Incentive Program

In March, we announced Exchange Fee Reduction (XFR)—an incentive program for strategic media buyers to spend more with media owners …

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Case studies
May 01, 2020

Success Stories: Apartment Therapy

Overview Like many publishers in today’s climate, Apartment Therapy, a lifestyle publishing company focused on home, is constantly looking for …

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Articles
Mar 19, 2020

Announcing Additional Fields and Smarter Client Audit Logs

We’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We …

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Articles
Mar 18, 2020

Reflecting on the Economics of Programmatic

The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave …

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Articles
Jan 28, 2020

Our Vision for the Cookieless Future: A More Efficient Means of Addressability

Last year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming …

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Articles
Dec 30, 2019

California Consumer Privacy Act (CCPA) Readiness at Index

With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …

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Articles
Dec 19, 2019

What Media Owners and Buyers Should Know about Sellers.json, Schain, and Transparency

Index Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for sellers.json and …

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