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Topic: Media owners

Articles
Mar 02, 2023

CTV Advertising Delivers Control and Efficiency for Marketers

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Articles
Mar 21, 2023

Growing Our Index Engineering Team in India

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Articles
Dec 16, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

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Articles
Jan 10, 2023

How We’re Building a Diverse and Inclusive Workplace at Index

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Case studies
Nov 07, 2022

How Inventory Packages Delivered Savings and Efficiencies for a Premium Australian Brand

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Articles
Mar 18, 2020

Reflecting on the Economics of Programmatic

The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave …

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Half eaten cookie on a plate
Articles
Jan 28, 2020

Our Vision for the Cookieless Future: A More Efficient Means of Addressability

Last year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming …

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Articles
Dec 30, 2019

California Consumer Privacy Act (CCPA) Readiness at Index

With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …

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Articles
Dec 19, 2019

What Media Owners and Buyers Should Know about Sellers.json, Schain, and Transparency

Index Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for sellers.json and …

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Articles
Sep 03, 2019

Introducing Client Audit Logs to General Availability

Providing a receipt for every transaction allows media owners and buyers to audit spend In an effort to standardize data …

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Articles
May 21, 2019

Announcing General Availability of the Identity Library™

We’re excited to announce the general availability of the Identity Library™, a simple solution that extends our industry-leading identity functionality …

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Articles
May 21, 2019

Introducing: The IX Library™

As we continue the journey towards democratizing digital advertising, the Index Exchange Wrapper has evolved from its beginnings as a …

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Articles
May 20, 2019

How Adaptive Timeout™ Incorporates Adaptive Machine Learning into Header Bidding

We’re excited to introduce a new feature for media owners: Adaptive Timeout™. Adaptive Timeout helps boost media owners’ revenue through …

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Articles
Sep 08, 2017

How to End Invalid Traffic: Media Owner and Exchange Best Practices

Late last year, Methbot, a sophisticated bot network responsible for $3 to 5 million of ad fraud losses on a …

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