Articles
Dec 09, 2024
Reflecting on 2024: Programmatic Transformation in Progress
As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
Read more
Articles
Nov 14, 2024
What Is Curation and How Is It Transforming Programmatic Advertising?
In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
Read more
Articles
Sep 16, 2024
What Google’s Antitrust Trial Means for Ad Tech
Video transcript I just returned from Virginia where Index Exchange’s CEO, Andrew Casale, testified on the opening day of the …
Read more
Articles
Jul 02, 2024
Insights From Our Privacy Sandbox Testing
Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …
Read more
Articles
Jun 13, 2024
Unlocking the Power of Curation With Index Marketplaces
As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
Read more
Articles
May 22, 2024
Improving Content Discovery in Streaming TV: Q&A With Plex
With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
Read more
Articles
May 07, 2024
Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism
At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
Read more
Articles
Apr 24, 2024
Supporting the New IAB PLCMT Guidelines for Video Inventory
The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
Read more
Articles
Mar 26, 2024
The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV
When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …
Read more
Articles
Mar 21, 2024
New Privacy Sandbox Reporting Introduces More Transparency Into Performance
Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …
Read more