Articles
Dec 12, 2023
What Is Google’s Privacy Sandbox and How Can You Get Started?
Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
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Articles
Dec 07, 2023
2023: The Year Programmatic Embraced Efficiency
With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
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Articles
Nov 21, 2023
6 Ways to Optimize Programmatic Monetization in Streaming TV
As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
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Case studies
Nov 15, 2023
Business Insider Sees 26% Increase in CPMs With Index Exchange’s Outstream Ad Unit
Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began working with Index Exchange to implement outstream video advertising on its website in 2023.
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Articles
Sep 25, 2023
Better Price Transparency Unlocks More Efficiency and Value in Programmatic
As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …
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Articles
Sep 11, 2023
It’s Time to Overhaul Price Floors in Programmatic Advertising
This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …
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Articles
Sep 06, 2023
Sustainability in Advertising: Impactful Actions for a Greener Future
Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …
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Case studies
Jul 05, 2023
NewsBreak Sees 34% CPM Increase Across Its Ad Solutions With Mobile Video Advertising
NewsBreak partnered with Index Exchange to expand their video advertising and chose Prebid Mobile as an independent, unbiased unified auction platform to optimize yield.
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Articles
Jun 13, 2023
Q&A With FreeWheel on Programmatic in Streaming TV
In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …
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Case studies
May 11, 2023
LADbible Group Sees 86% View-Through Rate on Outstream Video Ads With Index Exchange
With our outstream video ad unit, LADbible was able to implement outstream video advertising on its site for the first time.
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