When Google Chrome delayed the deprecation of third-party cookies last year, it signaled that big changes were imminent. Sure enough, on January …
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Softonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally …
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Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
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The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
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It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …
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As we kick off a new year and a new era for Index Exchange’s product team, we sat down (virtually) …
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Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …
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Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as …
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Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the …
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In March, we announced Exchange Fee Reduction (XFR)—an incentive program for strategic media buyers to spend more with media owners …
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