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Topic: Product news

Articles
May 27, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning 

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Articles
May 22, 2025

The New Era of Live Event Advertising in Streaming

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Articles
Apr 09, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
Nov 14, 2024

What Is Curation and How Is It Transforming Programmatic Advertising?

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Case studies
Apr 15, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

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Notebook with Index Marketplaces notes and product sketches
Articles
Jun 13, 2024

Unlocking the Power of Curation with Index Marketplaces 

As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …

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Exchange quality and eliminating MFA sites on a laptop screen
Articles
May 07, 2024

Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism

At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …

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Privacy Sandbox CMA Label Reporting and Protected Audience Status
Articles
Mar 21, 2024

New Privacy Sandbox Reporting Introduces More Transparency Into Performance  

Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …

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Articles
Dec 12, 2023

What Is Google’s Privacy Sandbox and How Can You Get Started?

Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …

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Case studies
Jul 05, 2023

NewsBreak Sees 34% CPM Increase Across Its Ad Solutions with Mobile Video Advertising

Overview As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on …

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Articles
Apr 19, 2023

An Open Letter: Strengthening Our Partnership and Commitment to DSPs

To our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …

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Inventory Packages represented by a person watching a video on a laptop
Case studies
Nov 07, 2022

How Inventory Packages Delivered Savings and Efficiencies for a Premium Australian Brand

Overview Programmatic short-form video is a cost-effective way to drive brand awareness. However, curating this inventory across all screens and …

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Mobile Phone, Cell Phone, Phone
Articles
Jul 07, 2022

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

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Case studies
May 16, 2022

Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange

Mediavine implemented an addressability strategy for cookie-restricted browsers, achieving a substantial CPM lift today while also preparing for a future …

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Articles
May 02, 2022

Curate the Open Market with Inventory Packages

The open market lets marketers and media owners reach and monetize audiences at scale. However, the sheer expanse of it …

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