The shift to first-price auctions intended to simplify programmatic advertising auctions and increase transparency. In theory, this should have created …
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Marketers today expect more from programmatic: addressable reach, measurable outcomes, and smarter use of every media dollar. To meet this …
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As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
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At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
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Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …
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Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
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NewsBreak partnered with Index Exchange to expand their video advertising and chose Prebid Mobile as an independent, unbiased unified auction platform to optimize yield.
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To our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …
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Programmatic short-form video is a cost-effective way to drive brand awareness. However, curating this inventory across all screens and devices can be challenging.
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Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
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