Unlocking the Power of Curation with Index Marketplaces
As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
Read moreAs ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
Read moreAt Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
Read moreUpdate: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …
Read moreGoogle Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …
Read moreNewsBreak partnered with Index Exchange to expand their video advertising and chose Prebid Mobile as an independent, unbiased unified auction platform to optimize yield.
Read moreTo our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …
Read moreProgrammatic short-form video is a cost-effective way to drive brand awareness. However, curating this inventory across all screens and devices can be challenging.
Read moreBeginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
Read moreMediavine implemented an addressability strategy for cookie-restricted browsers, achieving a substantial CPM lift today while also preparing for a future without third-party cookies.
Read moreThe open market lets marketers and media owners reach and monetize audiences at scale. However, the sheer expanse of it …
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