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Topic: Product news

Articles
Dec 07, 2023

2023: The Year Programmatic Embraced Efficiency

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Articles
Nov 21, 2023

6 Ways to Optimize Programmatic Monetization in Streaming TV

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Articles
Dec 06, 2023

Life at Index: A Spotlight on Our Diversability Affinity Group

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Case studies
Nov 15, 2023

Business Insider Sees 26% Increase in CPMs with Index Exchange’s Outstream Ad Unit

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Articles
Sep 25, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic

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Articles
Aug 25, 2020

New Adapter Certification Process for IX Library™

We are refreshing the IX Library process in order to make certification faster and more streamlined. Adapter providers can expect …

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Articles
Aug 06, 2020

IX Traffic Filter: Meeting 2020’s Business Challenges with Machine Learning

Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …

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Articles
Jul 20, 2020

Announcing Global Support for LiveRamp IdentityLink®

Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as …

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Articles
Jun 15, 2020

Introducing IX Bridge: Providing Identity to All Media Owners

Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the …

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Articles
Jun 11, 2020

Early Results and New Partners for Exchange Fee Reduction (XFR) Incentive Program

In March, we announced Exchange Fee Reduction (XFR)—an incentive program for strategic media buyers to spend more with media owners …

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Case studies
May 01, 2020

Success Stories: Apartment Therapy

Overview Like many publishers in today’s climate, Apartment Therapy, a lifestyle publishing company focused on home, is constantly looking for …

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Articles
Mar 19, 2020

Announcing Additional Fields and Smarter Client Audit Logs

We’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We …

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Articles
Mar 18, 2020

Reflecting on the Economics of Programmatic

The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave …

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Articles
Dec 30, 2019

California Consumer Privacy Act (CCPA) Readiness at Index

With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …

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Articles
Sep 03, 2019

Introducing Client Audit Logs to General Availability

Providing a receipt for every transaction allows media owners and buyers to audit spend In an effort to standardize data …

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