Mediavine implemented an addressability strategy for cookie-restricted browsers, achieving a substantial CPM lift today while also preparing for a future without third-party cookies.
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The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
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The open market lets marketers and media owners reach and monetize audiences at scale. However, the sheer expanse of it …
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Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
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Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate …
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Every March, International Women’s Day and Women’s History Month mark an opportunity to celebrate the many notable achievements of women …
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The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
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When Google Chrome delayed the deprecation of third-party cookies last year, it signaled that big changes were imminent. Sure enough, on January …
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In December 2021, we welcomed Ray Ghanbari as our new CTO, overseeing our engineering, IT, and infrastructure organizations. Ray brings …
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Toward the end of every year, we kick off the Index Exchange Giving Season. It’s an opportunity to reflect back …
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