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Blog

Case studies
Nov 12, 2025

Context at Streaming TV Scale: PMG, IRIS.TV, and Index Exchange Drive Brand Lift

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Articles
Oct 07, 2025

Introducing the Data Vendor Ecosystem: Premium Data and Smarter Decisions Without Added Fees

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Case studies
Oct 23, 2025

The Guardian Boosts Auction Efficiency and Revenue With Index Exchange’s Transparent Dynamic Take Rates 

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Articles
Sep 25, 2025

Transparency That Scales: Unlocking Show-Level Intelligence in Streaming TV

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Articles
May 27, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning 

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Articles
Mar 03, 2021

Celebrating Black History Month

First launched in 1915 by historian Carter G. Woodson, Black History Month was created to celebrate the achievements of Black …

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Articles
Feb 04, 2021

Stepping into Tomorrow—Reflecting on Index All Hands 2021

Last week, we celebrated our eighth Index All Hands, an annual gathering of Indexers from across the globe to reflect …

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Articles
Jan 21, 2021

Index Exchange Looks Ahead: Our Outlook for Ad Tech in 2021

It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …

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Articles
Jan 14, 2021

5 Questions with Mike McNeeley, Senior Vice President of Product at Index Exchange

As we kick off a new year and a new era for Index Exchange’s product team, we sat down (virtually) …

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Case studies
Aug 13, 2020

How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing

A people-based marketing success story Fitbit, a leading health and fitness technology brand, looked to Index Exchange and LiveRamp to …

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Articles
Aug 06, 2020

An Introduction to Machine Learning

With self-driving cars, voice-controlled personal assistants, and recommendation engines built into your favorite streaming services, it seems like we are …

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Articles
Aug 06, 2020

IX Traffic Filter: Meeting 2020’s Business Challenges with Machine Learning

Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …

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Articles
Jul 20, 2020

Announcing Global Support for LiveRamp IdentityLink®

Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as …

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Articles
Jun 25, 2020

Remote Working: An Engineering Perspective

At Index Exchange, we’re in the very fortunate position that when COVID-19 necessitated all of our employees to work remotely, …

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Articles
Jun 15, 2020

Introducing IX Bridge: Providing Identity to All Media Owners

Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the …

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