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Blog

Articles
Dec 19, 2025

Charting the Next Era of Programmatic: A Look Back at 2025

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Articles
Dec 18, 2025

Exploring the Future of AI in Advertising With IPG

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Case studies
Nov 12, 2025

Context at Streaming TV Scale: PMG, IRIS.TV, and Index Exchange Drive Brand Lift

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Articles
Oct 07, 2025

Introducing the Data Vendor Ecosystem: Premium Data and Smarter Decisions Without Added Fees

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Articles
May 27, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning 

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Person, Human, Game
Articles
May 28, 2021

A Day in the Life: Product Design at Index Exchange

The “A Day in the Life” series showcases what we’re all about here at Index Exchange. This month, we sat …

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Articles
May 26, 2021

Support Each Other: Our Mantra for Mental Health Awareness Month

In January of 2020—before the world shut down—we refreshed our company core values, distilling our working philosophy into key messages …

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Articles
Apr 15, 2021

Celebrating Women’s History Month

There was no shortage of conversations around diversity, inclusion, and women’s empowerment at Index Exchange this Women’s History Month. We …

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Articles
Apr 15, 2021

Combatting Malvertising with Buyers.json and DemandChain

The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …

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Articles
Mar 03, 2021

Celebrating Black History Month

First launched in 1915 by historian Carter G. Woodson, Black History Month was created to celebrate the achievements of Black …

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Articles
Feb 04, 2021

Stepping into Tomorrow—Reflecting on Index All Hands 2021

Last week, we celebrated our eighth Index All Hands, an annual gathering of Indexers from across the globe to reflect …

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Articles
Jan 21, 2021

Index Exchange Looks Ahead: Our Outlook for Ad Tech in 2021

It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …

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Articles
Jan 14, 2021

5 Questions with Mike McNeeley, Senior Vice President of Product at Index Exchange

As we kick off a new year and a new era for Index Exchange’s product team, we sat down (virtually) …

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Case studies
Aug 13, 2020

How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing

A people-based marketing success story Fitbit, a leading health and fitness technology brand, looked to Index Exchange and LiveRamp to …

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Articles
Aug 06, 2020

An Introduction to Machine Learning

With self-driving cars, voice-controlled personal assistants, and recommendation engines built into your favorite streaming services, it seems like we are …

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