Articles
Jul 31, 2025
Innovators Unscripted With MNTN
Mark Douglas of MNTN joins Innovators Unscripted to share how AI and precision targeting are unlocking performance in the evolving world of streaming TV advertising.
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Articles
Jul 29, 2025
Innovators Unscripted With Chalice and Canvas Worldwide
Adam Heimlich of Chalice and Sally Lee of Canvas Worldwide join Innovators Unscripted to share how AI and custom algorithms are driving programmatic performance.
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Articles
Jul 24, 2025
Innovators Unscripted With The Weather Company
Randi Stipe, CMO of The Weather Company, joins Innovators Unscripted to explore how to leverage weather data and AI to drive relevance, precision, and performance.
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Articles
Jul 17, 2025
Innovators Unscripted With Paramount
Leo O’Connor, EVP, streaming at Paramount, joins Innovators Unscripted to explore streaming TV’s expanding programmatic capabilities and what’s next for the market.
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Articles
Jul 15, 2025
Innovators Unscripted With Omnicom Media Group
Megan Pagliuca, chief product officer of OMG, joins Innovators Unscripted to explore live streaming and how programmatic is evolving within TV.
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Articles
Jul 10, 2025
Innovators Unscripted With Scope3
Scope3 CEO Brian O’Kelley joins Innovators Unscripted to explore how agentic AI and sell-side decisioning are transforming the programmatic ecosystem.
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Articles
Jul 02, 2025
Ad Podding for DSPs: Smarter Bidding, Lower QPS, Better Outcomes
Streaming TV ads are usually delivered in pods—a group of sequential ads shown during a commercial break. For viewers, this …
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Articles
Jun 26, 2025
Meet Our Indexers: The DEI&B Core Team
At Index Exchange, diversity, equity, inclusion, and belonging (DEI&B) are crucial pillars in building an environment where every voice is …
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Articles
May 27, 2025
Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning
Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
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Articles
May 22, 2025
The New Era of Live Event Advertising in Streaming
In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms over traditional linear TV to consume live sports, daily news, and other events, the advertising industry is pivoting to keep up.
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