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Category: Articles

Articles
May 15, 2025

2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising 

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Articles
Apr 09, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
Nov 14, 2024

What Is Curation and How Is It Transforming Programmatic Advertising?

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Case studies
Apr 15, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

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Exchange quality and eliminating MFA sites on a laptop screen
Articles
May 07, 2024

Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism

At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …

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People looking at the new PLCMT definitions on a computer
Articles
Apr 24, 2024

Supporting the New IAB PLCMT Guidelines for Video Inventory

The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …

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Employees working on their computers around a boardroom table.
Articles
Apr 16, 2024

Behind the Tech: Solving Challenges in Streaming TV 

In our new “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get …

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White house against a blue sky to represent political ads and streaming tv
Articles
Apr 09, 2024

Political Ads and Streaming TV: How To Navigate the 2024 Election Cycle 

As we get further into the 2024 election cycle, political marketers cannot overlook the power of streaming TV for their …

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ad podding
Articles
Mar 26, 2024

The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV 

When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …

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Privacy Sandbox CMA Label Reporting and Protected Audience Status
Articles
Mar 21, 2024

New Privacy Sandbox Reporting Introduces More Transparency Into Performance  

Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …

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People watch Political Advertising on a tv
Articles
Feb 13, 2024

Political Advertising in Streaming TV: Q&A with Madhive

The upcoming election cycle is poised to be the first to fully realize the value of streaming TV advertising thanks to …

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Articles
Jan 09, 2024

The Index Experience: What It’s Like to Work at Index Exchange

Imagine yourself looking for your next career opportunity. You interact with the recruitment team, the hiring managers, and you do …

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man using google chrome on laptop
Articles
Dec 12, 2023

What Is Google’s Privacy Sandbox and How Can You Get Started?

Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …

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Andrew Casale speaking with customers
Articles
Dec 07, 2023

2023: The Year Programmatic Embraced Efficiency

With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …

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