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Topic: Media owners

Articles
May 15, 2025

2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising 

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Articles
Apr 09, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
Nov 14, 2024

What Is Curation and How Is It Transforming Programmatic Advertising?

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Case studies
Apr 15, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

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Case studies
May 01, 2020

Success Stories: Apartment Therapy

Overview Like many publishers in today’s climate, Apartment Therapy, a lifestyle publishing company focused on home, is constantly looking for …

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people sitting at a table working on laptops to show Client Audit Logs
Articles
Mar 19, 2020

Announcing Additional Fields and Smarter Client Audit Logs

We’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We …

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Articles
Mar 18, 2020

Reflecting on the Economics of Programmatic

The journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave …

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Articles
Jan 28, 2020

Our Vision for the Cookieless Future: A More Efficient Means of Addressability

Last year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming …

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Articles
Dec 30, 2019

California Consumer Privacy Act (CCPA) Readiness at Index

With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …

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Articles
Dec 19, 2019

What Media Owners and Buyers Should Know about Sellers.json, Schain, and Transparency

Index Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for sellers.json and …

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Articles
Sep 03, 2019

Introducing Client Audit Logs to General Availability

Providing a receipt for every transaction allows media owners and buyers to audit spend In an effort to standardize data …

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Articles
May 20, 2019

How Adaptive Timeout™ Incorporates Adaptive Machine Learning into Header Bidding

We’re excited to introduce a new feature for media owners: Adaptive Timeout™. Adaptive Timeout helps boost media owners’ revenue through …

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Articles
Sep 08, 2017

How to End Invalid Traffic: Media Owner and Exchange Best Practices

Late last year, Methbot, a sophisticated bot network responsible for $3 to 5 million of ad fraud losses on a …

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