Overview The digital advertising ecosystem has a substantial carbon footprint, making sustainability a pivotal focus area. Increasingly, marketers must evaluate …
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Overview Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, …
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Overview Freestar, which powers monetization for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting …
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Overview Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began …
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Overview As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on …
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Overview Embracing new ad formats can offer media owners both added revenue streams and a better overall experience for their …
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Overview Programmatic short-form video is a cost-effective way to drive brand awareness. However, curating this inventory across all screens and …
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Mediavine implemented an addressability strategy for cookie-restricted browsers, achieving a substantial CPM lift today while also preparing for a future …
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In the nearly two decades since we started our company, the focus has been to set the standard for the …
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Softonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally …
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