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Blog

Articles
Apr 07, 2026

Sell-Side Decisioning for Media Owners: How To Create More Value in Programmatic

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Case studies
Mar 24, 2026

How A+E Global Media Drove Efficiency and Revenue Through Ad Podding

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Articles
Mar 26, 2026

Programmatic’s Agentic Future Needs a Stronger Foundation

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Articles
Mar 19, 2026

Unlocking Brand Value Through the Sell Side

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Articles
Feb 12, 2026

Why the Next Phase of Agentic Sell-Side Decisioning Starts at the Impression

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Privacy Sandbox CMA Label Reporting and Protected Audience Status
Articles
Mar 21, 2024

New Privacy Sandbox Reporting Introduces More Transparency Into Performance  

Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …

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People watch Political Advertising on a tv
Articles
Feb 13, 2024

Political Advertising in Streaming TV: Q&A With Madhive

The upcoming election cycle is poised to be the first to fully realize the value of streaming TV advertising thanks to …

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Articles
Jan 09, 2024

The Index Experience: What It’s Like to Work at Index Exchange

Imagine yourself looking for your next career opportunity. You interact with the recruitment team, the hiring managers, and you do …

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man using google chrome on laptop
Articles
Dec 12, 2023

What Is Google’s Privacy Sandbox and How Can You Get Started?

Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …

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Andrew Casale speaking with customers
Articles
Dec 07, 2023

2023: The Year Programmatic Embraced Efficiency

With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …

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Articles
Dec 06, 2023

Life at Index: A Spotlight on Our Diversability Employee Resource Group

Throughout the year, our Diversability employee resource group (ERG) supports and educates employees on mental wellbeing and wellness, neurodiversity, and …

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Person watching streaming tv Optimize Programmatic Monetization in Streaming TV
Articles
Nov 21, 2023

6 Ways to Optimize Programmatic Monetization in Streaming TV

As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …

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Business insider
Case studies
Nov 15, 2023

Business Insider Sees 26% Increase in CPMs With Index Exchange’s Outstream Ad Unit

Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began working with Index Exchange to implement outstream video advertising on its website in 2023.

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Articles
Oct 17, 2023

Life at Index: A Spotlight on Our Index Black Employee Resource Group

Celebrating UK Black History Month reminds me why I stepped into the leadership role for our employee resource group, Index …

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Articles
Sep 25, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic

As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …

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