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Blog

Articles
Dec 19, 2025

Charting the Next Era of Programmatic: A Look Back at 2025

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Articles
Dec 18, 2025

Exploring the Future of AI in Advertising With IPG

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Case studies
Nov 12, 2025

Context at Streaming TV Scale: PMG, IRIS.TV, and Index Exchange Drive Brand Lift

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Articles
Oct 07, 2025

Introducing the Data Vendor Ecosystem: Premium Data and Smarter Decisions Without Added Fees

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Articles
May 27, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning 

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Articles
Oct 17, 2023

Life at Index: A Spotlight on Our Index Black Employee Resource Group

Celebrating UK Black History Month reminds me why I stepped into the leadership role for our employee resource group, Index …

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Articles
Sep 25, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic

As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …

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Articles
Sep 11, 2023

It’s Time to Overhaul Price Floors in Programmatic Advertising

This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …

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Articles
Sep 06, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future

Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …

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Engineering at Index is about solving complex problems
Articles
Aug 29, 2023

Feed Your Ambition: Engineering at Index Exchange

As an engineering-first company, our foundation is our technology platform and all of the Indexers who come together to improve, …

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Case studies
Jul 05, 2023

NewsBreak Sees 34% CPM Increase Across Its Ad Solutions With Mobile Video Advertising

NewsBreak partnered with Index Exchange to expand their video advertising and chose Prebid Mobile as an independent, unbiased unified auction platform to optimize yield.

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Articles
Jun 20, 2023

Life at Index: A Spotlight on Our Index Pride Employee Resource Group

Happy Pride Month!  Each June, Pride Month provides us with a time to honor and celebrate the history and accomplishments …

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Articles
Jun 13, 2023

Q&A With FreeWheel on Programmatic in Streaming TV

In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …

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Articles
Jun 07, 2023

Why FAST Services Are a Can’t-Miss Opportunity for Marketers

Streaming TV again took center stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% …

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Case studies
May 11, 2023

LADbible Group Sees 86% View-Through Rate on Outstream Video Ads With Index Exchange

With our outstream video ad unit, LADbible was able to implement outstream video advertising on its site for the first time.

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