Streaming TV ads are usually delivered in pods—a group of sequential ads shown during a commercial break. For viewers, this …
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At Index Exchange, diversity, equity, inclusion, and belonging (DEI&B) are crucial pillars in building an environment where every voice is …
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Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
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In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms over traditional linear TV to consume live sports, daily news, and other events, the advertising industry is pivoting to keep up.
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This year’s NewFronts made one thing clear: the future of streaming TV advertising is not just about content, it’s about …
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The programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …
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Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
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As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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Our vision at Index Exchange is total market efficiency, and our engineering teams are using machine learning and optimization to …
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In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
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