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Category: Articles

Articles
May 15, 2025

2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising 

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Articles
Apr 09, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
Nov 14, 2024

What Is Curation and How Is It Transforming Programmatic Advertising?

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Case studies
Apr 15, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

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Index Women’s Network
Articles
May 01, 2023

Life at Index: A Spotlight on Our Index Women Employee Resource Group

One of our goals at Index is to foster active communities of allyship to support all Indexers, across many spectrums. …

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Family watching CTV representing content signal transparency
Articles
Apr 24, 2023

Streaming TV Scale Depends on Content Signal Transparency

The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …

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Index Exchange Evergreen and Dusk background
Articles
Apr 19, 2023

An Open Letter: Strengthening Our Partnership and Commitment to DSPs

To our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …

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Index engineering team in India
Articles
Mar 21, 2023

Growing Our Index Engineering Team in India

As an engineering-first company, Index Exchange has long invested in building talent and growing our technical teams. I was immediately …

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woman watching CTV advertising
Articles
Mar 02, 2023

CTV Advertising Delivers Control and Efficiency for Marketers

Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximize their resources. Already-tightened budgets …

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People, Person, Woman
Articles
Jan 10, 2023

How We’re Building a Diverse and Inclusive Workplace at Index

Building a culture based on diversity, equity, and inclusion (DE&I) is imperative to the workplace. Here at Index, we understand …

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Articles
Dec 16, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …

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person watching CTV
Articles
Nov 01, 2022

Realizing the True Value of Programmatic CTV

According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift …

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person sitting on a couch on their mobile phone representing mobile ad market
Articles
Oct 13, 2022

Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market

As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …

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Two people watching CTV surrounded by holiday decorations
Articles
Oct 06, 2022

How to Maximize Ad Revenue This Holiday Season

The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …

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