As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …
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This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …
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Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …
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NewsBreak partnered with Index Exchange to expand their video advertising and chose Prebid Mobile as an independent, unbiased unified auction platform to optimize yield.
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In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …
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With our outstream video ad unit, LADbible was able to implement outstream video advertising on its site for the first time.
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The lack of content signal transparency in streaming and connected TV (CTV) has become a major concern for media buyers. …
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There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift …
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The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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