Overview The digital advertising ecosystem has a substantial carbon footprint, making sustainability a pivotal focus area. Increasingly, marketers must evaluate …
Read more
The programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …
Read more
Overview Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, …
Read more
This year’s NewFronts made one thing clear: the future of streaming TV advertising is not just about content, it’s about …
Read more
Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
Read more
Overview Freestar, which powers monetization for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting …
Read more
As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
Read more
Our vision at Index Exchange is total market efficiency, and our engineering teams are using machine learning and optimization to …
Read more
In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
Read more
The holiday shopping season is no longer a sprint that starts on Black Friday and ends with Cyber Monday. Over …
Read more
At Index Exchange, we take pride in delivering best-in-class service and technology to our customers and partners around the globe. …
Read more
The programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardization to streaming and …
Read more
At Index Exchange, diversity, equity, inclusion, and belonging (DEI&B) are crucial pillars in building an environment where every voice is …
Read more