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Blog

Articles
May 15, 2025

2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising 

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Articles
Apr 09, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
Nov 14, 2024

What Is Curation and How Is It Transforming Programmatic Advertising?

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Case studies
Apr 15, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

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Index Exchange employees standing together, conversing in front of the office mural.
Articles
Sep 17, 2024

Bringing Our Brand to Life: Office Spaces That Reflect Our People and Work Culture

There’s a story behind all artwork and branding in office spaces. It exists for more than admiration, yet those stories …

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Gavel on a wooden table, placed in front of a brass scale.
Articles
Sep 16, 2024

What Google’s Antitrust Trial Means for Ad Tech

Video transcript I just returned from Virginia where Index Exchange’s CEO, Andrew Casale, testified on the opening day of the …

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Articles
Aug 28, 2024

Behind the Tech: Building Index Marketplaces

In our “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get a …

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Articles
Aug 15, 2024

The Streaming Election: How To Craft Winning Political Advertising Campaigns

With soaring viewership growth and new programmatic advancements, streaming TV has become a critical investment for political marketers ahead of …

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Articles
Aug 05, 2024

The New Era of Live Event Advertising in Streaming

In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms …

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Articles
Jul 22, 2024

Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements

As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …

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Articles
Jul 02, 2024

Insights from Our Privacy Sandbox Testing

Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …

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Articles
Jun 13, 2024

Unlocking the Power of Curation with Index Marketplaces 

As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …

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Articles
May 29, 2024

Meet Our Engineering Teams: The Data Products Division 

Our engineering teams are committed to producing an efficient exchange with superior infrastructure, alongside building deep relationships internally and externally. …

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Articles
May 22, 2024

Improving Content Discovery in Streaming TV: Q&A with Plex  

With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …

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