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Blog

Articles
Dec 19, 2025

Charting the Next Era of Programmatic: A Look Back at 2025

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Articles
Dec 18, 2025

Exploring the Future of AI in Advertising With IPG

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Case studies
Nov 12, 2025

Context at Streaming TV Scale: PMG, IRIS.TV, and Index Exchange Drive Brand Lift

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Articles
Oct 07, 2025

Introducing the Data Vendor Ecosystem: Premium Data and Smarter Decisions Without Added Fees

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Articles
May 27, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning 

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White house against a blue sky to represent political ads and streaming tv
Articles
Apr 09, 2024

Political Ads and Streaming TV: How To Navigate the 2024 Election Cycle 

As we get further into the 2024 election cycle, political marketers cannot overlook the power of streaming TV for their …

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ad podding
Articles
Mar 26, 2024

The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV 

When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …

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Privacy Sandbox CMA Label Reporting and Protected Audience Status
Articles
Mar 21, 2024

New Privacy Sandbox Reporting Introduces More Transparency Into Performance  

Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …

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People watch Political Advertising on a tv
Articles
Feb 13, 2024

Political Advertising in Streaming TV: Q&A With Madhive

The upcoming election cycle is poised to be the first to fully realize the value of streaming TV advertising thanks to …

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Articles
Jan 09, 2024

The Index Experience: What It’s Like to Work at Index Exchange

Imagine yourself looking for your next career opportunity. You interact with the recruitment team, the hiring managers, and you do …

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Articles
Dec 12, 2023

What Is Google’s Privacy Sandbox and How Can You Get Started?

Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …

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Andrew Casale speaking with customers
Articles
Dec 07, 2023

2023: The Year Programmatic Embraced Efficiency

With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …

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Indoors, Adult, Male
Articles
Dec 06, 2023

Life at Index: A Spotlight on Our Diversability Employee Resource Group

Throughout the year, our Diversability employee resource group (ERG) supports and educates employees on mental wellbeing and wellness, neurodiversity, and …

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Person watching streaming tv Optimize Programmatic Monetization in Streaming TV
Articles
Nov 21, 2023

6 Ways to Optimize Programmatic Monetization in Streaming TV

As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …

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Business insider
Case studies
Nov 15, 2023

Business Insider Sees 26% Increase in CPMs With Index Exchange’s Outstream Ad Unit

Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began working with Index Exchange to implement outstream video advertising on its website in 2023.

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